I started reviewing cars at Vehix.com (an automotive site like Cars.com or AutoTrader.com). Vehix was my professional home from 2005 through 2012. My first car review was the 2010 Cadillac CTS Wagon and I tested one car per week. The best part of the job was attending new car media events that took me all over the United States.
Many of my friends said, “You have the best job in the world.” It was easy to agree.
Sadly, Comcast closed Vehix in late 2012. “Vehix doesn’t fit in our business model,” was the answer. True to their word, Comcast never re-entered the automotive portal game.
So I moved on.
But the desire to continue reviewing cars was strong and I found new publications where I contributed my content.
I’ve evaluated more than 175 cars since 2013 as an independent reviewer.
What’s my all-time favorite test car? The BMW i8 I drove for nearly a week. That car inspired people to gawk and snap photos no matter where I drove.
Utah is my home and the perfect playground for outdoor activities and practical cars. I’m a huge fan of cars that are safe, reliable, and incredibly stable in the snow. And, of course, I like Jeeps. I like trucks. I like SUVs–and everything in between.
Here’s the good news: nearly every current car makes sense–if you’re the right buyer.
My job as a reviewer is offering useful, unbiased advice that helps people make smart car-buying decisions.
CAR REVIEWS AND LISTS
Here are samples of recent reviews and lists. Click the button or individual articles to read more.
Remembering Top Gear: 7 Amazing Top Gear Videos
TV's most watched, adored, criticized and beloved car show, the BBC's Top Gear, is history. At least the version of Top Gear that people around the world have come to [...]
2017 Chrysler Pacifica Review: Great Minivan
Remember the Chrysler Pacifica? Flash back to the early 1990s and you'll likely recall one of America's first crossover SUVs. I remember the first time I saw it in person [...]
2016 Jeep Renegade Review: Today’s Smallest Jeep
Of all vehicle brands, Jeep best represents off-road adventures with its current lineup of five purpose-built vehicles. Now Jeep has added a new wrinkle to its evolving portfolio with the [...]
2016 Fiat 500X Review: Italian Style for America
Fiat recently introduced a member of the family to American drivers. It's the 2016 Fiat 500X and it comes with two engines, all-wheel drive and a nine-speed transmission. It's everything [...]
2014 BMW i8 Review: Mission Possible
Anyone alive in 1985 knows the DeLorean DMC 12 was the obvious car of the future. Fast-forward 30 years and the futuristic car is the BMW i8, a plug-in hybrid [...]
2016 Subaru Forester Review: Excellent AWD Vehicle
Redesigned in 2014 and more attractive and capable than ever before, the 2016 Subaru Forester was an ideal vehicle when a raging blizzard hit Salt Lake City during my Monday [...]
TESTIMONIALS
“Professionalism, compassion, and drive are the highlights of working with Michael Waterman since 2010. The automotive media industry knows and respects Michael. His reviews are well written, knowledgeable, and gripping and he’s a favorite among automotive manufacturers and journalists.”
“Michael and I doubled unique visitors to Vehix.com by implementing professional automotive content and effective promotion. Michael’s sense of humor, positive attitude, and cheerful personality foster a “can-do” attitude and sense of camaraderie in his team and, as a result, he produces success.”
LET’S WORK TOGETHER
Car content is a powerful way to attract readers and maximize advertising opportunities.
Let’s talk about how my car reviews and lists can enhance your publication.